We are passionate about the events industry – we want to make a difference for our clients by understanding their objectives and vision for the future of their organisation and to work with them to harness and maximise their greatest asset – the talent of their people.

 About us

We are a bespoke consultancy specialising in the Event Industry and we offer a range of services for Associations, Venues and Events. Catherine Newhall-Caiger has a wealth of experience gained during her 28 years at the NEC Group with the ICC, Birmingham and the Convention Centre, Dublin and has worked with hundreds of clients supporting their aspirations to deliver memorable conferences for their delegates, exhibitors, speakers and media.

Catherine has also acted as a Consultant to national and international conference venues in terms of the design, operations and sales and marketing strategies. She was also the Sales Director of the award-winning Convention Centre, Dublin (CCD) and was an instrumental part of the team that set up and launched the CCD in 2010.

Catherine’s vast experience in the conference and events industry and her extensive network of like-minded professional colleagues means that whatever your challenge, we know how to help you work it all out and achieve your goals. Our approach is to listen to you and your team, reflect, evaluate and work with you in partnership to develop bespoke solutions that make a real difference to you and your organisation – your success is our success.

All good businesses need an office dog or PAW (Pooch at Work) to maintain a stress free and productive working environment and we are no different – meet Poppy, the Slovakian Rough Haired Pointer, our CFO (Chief Frisbee Officer) who is always happy to offer a friendly paw to our visitors.  

Whether you are an association developing your strategy and vision for your organisation or looking to extend the reach or style of your conference, or if you have a venue that needs a fresh pair of eyes to look at the product offering, sales strategy and customer journey, we have the expertise to make a difference.

Venues

Working in a venue is an incredible experience where each day is varied and rewarding. We are a fresh pair of eyes to help you and your teams overcome your challenges and achieve your goals.

Whether you want to review and improve your venue offering, revisit your sales strategy to ensure you are getting the right type of business, refresh your customer journey or you need a conference expert to represent you – we are here to work with you as your partner to realise your aspirations.

Associations

By their very nature, associations are complex, steeped in tradition and the membership often plays a significant part in shaping the future of these organisations.

Whilst it is hugely rewarding to be involved in an association, it can sometimes by a lonely job at the helm of such a diverse organisation where you are balancing the requirements of the membership, managing the inevitable changes of volunteers on your committees and developing the strategy to keep the association at the forefront of your speciality.

Conferences

Nothing beats a fantastic conference experience where people with a common interest gather to meet, learn and network. We all know that the conference market is becoming increasingly competitive and some organisations are now facing stiff competition from newcomers to the market place.

We understand the importance of conferences and the impact they have on associations and we are a fresh pair of eyes that can work with you to evaluate and explore new initiatives to generate revenue. 

Your business, our passion