“A breath of fresh air...”

"We started working with Catherine after it was decided to rebrand and open our venue to develop our external audiences. As soon as we met her, we knew she had the passion and experience to support us on our journey. The whole exercise was like a breath of fresh air -  Catherine and her team brought an unrivalled level of knowledge to the table and were always extremely helpful and  informative. They immediately understood our needs and helped us implement systems and processes which have completely revolutionised our business. I would highly recommend them"

Sandra Wilson, Conference Centre Manager at 99 City Road

Our experience

We are a bespoke consultancy specialising in the Event Industry and we offer a range of services for Associations, Venues and Events. Catherine Newhall-Caiger has a wealth of experience gained during her 28 years at the NEC Group with the ICC, Birmingham and the Convention Centre, Dublin and has worked with hundreds of clients supporting their aspirations to deliver memorable conferences for their delegates, exhibitors, speakers and media.

Catherine has also acted as a Consultant to national and international conference venues in terms of the venue design, operations, feasibility studies and sales and marketing strategies. She was also the Sales Director of the award-winning Convention Centre, Dublin (CCD) and was a key member of the senior management team that set up and launched the CCD in 2010.

Some of Catherine’s highlights of her career include:
 

Securing the G8 Summit and NATO Defence Ministers’ Informal Meeting and delivered the event with the ICC, Birmingham Team as Project Director

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Securing the Conservative Party Conference for the ICC, Birmingham a 3-year deal 2016, 2018 and 2020

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 Leading the Convention Centre Dublin (CCD) Sales Team to deliver 300+ conference contracts worth in excess of €30m within a 3-year time frame for the new CCD

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Developing and Implementing a strategy to increase association revenue at the ICC, Birmingham by 170% within a 4 year time frame

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 Maintaining and nurturing a client relationship with British Small Animal Veterinary Association (BSAVA) for 28 years and convincing them to be brave and stage the first conference at the ICC in 1991. BSAVA have staged their annual Congress at the ICC every year since 1991 and have grown their event from 1,800 to over 10,000 delegates.

Catherine is proud to have worked with many national associations throughout her career history at the ICC and the CCD, a small selection of these include

Venues we've worked with...

Catherine is also proud to have worked with a range of national and international venues during her career at the NEC Group, offering consultancy in venue design, operational review, sales and marketing strategies and feasibility studies, these venues include: