Associations – Moving Forward Together
By their very nature, associations are complex, steeped in tradition and the membership often plays a significant part in shaping the future of these organisations.
Whilst it is hugely rewarding to be involved in an association, it can sometimes by a lonely job at the helm of such a diverse organisation where you are balancing the requirements of the membership, managing the inevitable changes of volunteers on your committees and developing the strategy to keep the association at the forefront of your speciality.
In addition to all of this, your conference is a key part of the association’s DNA and in this increasingly competitive marketplace, you need to deliver a conference that gains the approval of your membership, engage the support of your exhibitors and sponsors and retain and attract new delegates.
We understand the complexities and intricacies of balancing all of these different facets and we are a fresh pair of eyes that can take a step back and work with you whether you want to review and develop your strategy and vision, retain and grow your membership, develop your people or revisit and refresh your conferences – we are here to work with you as your partner.
Product – Your Association
Your organisation exists to service the needs of your members and you measure success in a multitude of ways. One of the key measures of success is driven by the state of the membership and the finances of the organisation.
In order to grow your membership, be financially secure or ensure that the organisation is ‘fit for purpose’, you need an attractive proposition to warrant that you are the association of choice in your speciality field. We are a fresh pair of eyes that can work with you in partnership and review your organisation and develop a range of options to ensure that your proposition is relevant, attractive and ‘fit for purpose’.
As a major source of revenue, your conference is a vitally important element in your organisation’s business mix and is a key highlight in your membership and corporate partners’ calendar. We understand the importance of conferences and the importance and impact they have on associations and we are a fresh pair of eyes that can work with you as your partner to evaluate your conference and explore new initiatives to generate revenue, reduce costs and refresh your conference.
"Driving results for you..."
Strategy
Strategy is a buzz word that is often bandied around in the corporate world and it is fair to say that not all associations have robust strategies in place. The right strategy defines your organisation and what you want to achieve and more importantly, how you are going to achieve your end goal. We all need strategies to exist in our competitive environments.
Having the right strategy in place allows your association to have consistency and direction – we need to know how we are going to achieve our association’s objectives. A fresh pair of eyes will help you review and develop your strategy so that you and your stakeholders know where you are going and how you are going to get to the point of success of achieving your objectives.
People
People are the life blood in any organisation and associations are no exception In fact, they often have loyal employees who have stayed with the association for many years which has huge benefits but can occasionally cause some challenges when change occurs.
We can work with you and your team to evaluate your organisational structure and roles and make recommendations that dovetail into your strategy. We can also provide interim support and/or headhunt for key roles ensuring you get the right people in the right place.
Like to know more?
Speak to us about how we can help you