Product – Your Conference

Your conference is a key product and it exists to fulfil the needs of your membership organisation, creating an environment for education, networking and generating revenue. It reflects your brand, your culture and your values and it often is the benchmark by which you and your organisation are measured – many careers have been in tatters following a conference that has spectacularly failed – thankfully, this is not a common occurrence!

As a fresh pair of eyes, we can work with you to refresh and shape your conference so that delegates see it as the ‘must go to’ event. Today’s delegate is discerning and expectations grow each year and to succeed, your conference must react to market demand and exceed expectations.

Other services we can offer include working with you to find a suitable venue, developing a Request for Proposal (RFP), evaluating venue responses and negotiating contracts.

Strategy

A conference strategy will not stand alone but will dovetail into the overall organisational strategy. As a primary revenue generator for an association, we are a fresh pair of eyes that can work with you to develop a strategy that will output a plan that focusses on the following areas:
 

Set clear measurable objectives for the conference

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Review and evaluate previous conferences and events

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Creating an attractive conference proposition that is a ‘go to’ event

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Identify initiatives to drive delegate and exhibitor attendance

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Identify initiatives to generate revenue or reduce cost

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Identify initiatives that improve the delegate/exhibitor/speaker experience

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Evaluate the customer journey and touchpoints from a delegate and exhibitor perspective

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Review delegate and exhibitor feedback